<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Synergy Blog &#187; Emily Waring</title>
	<atom:link href="http://www.synergy-sponsorship.com/blog/author/emily/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
	<lastBuildDate>Fri, 03 Feb 2012 18:02:17 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Synergy Loves&#8230; ASOS: The Urban Tour</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:06:07 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[London Fashion Week]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110926/</guid>
		<description><![CDATA[What happened? Online fashion retailer ASOS has continued its pioneering digital approach by utilising urban culture to promote its new 2011 Autumn/Winter menswear collection. Through a new online experience, the ASOS Urban Tour uses an interactive platform to showcase its latest range, by zooming in on a variety of street performers including skaters, dancers and [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20111013/synergy-loves-asos-the-urban-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rise and Rise of Summer Festivals</title>
		<link>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:24:42 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8657</guid>
		<description><![CDATA[It’s summertime and Festival Fever is in the air. Over the last decade the festival scene has evolved. From grungy music festivals to a broad spectrum of events to suit young and old, ‘musos’ to ‘foodies’, there is something for everyone. Entertainment options range from large scale music festivals to small boutique-style events. In cash-strapped [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110822/rise-and-rise-of-summer-festivals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chivas Regal – Glamour in Cannes</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:37:08 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Event management consultants]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7988</guid>
		<description><![CDATA[This May, Synergy worked with Chivas Regal, the world’s original luxury Scotch whisky, on an international guest management programme, which saw over two hundred guests walk up the infamous red carpet as part of Chivas Regal’s sponsorship of the 64th Cannes Film Festival. Now in its third year, the programme was even more glamorous, star [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110617/chivas-regal-%e2%80%93-glamour-in-cannes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get on your ‘Barclays Cycle Hire’ Bike</title>
		<link>http://www.synergy-sponsorship.com/blog/20100803/get-on-your-%e2%80%98barclays-cycle-hire%e2%80%99-bike/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100803/get-on-your-%e2%80%98barclays-cycle-hire%e2%80%99-bike/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:22:12 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Barclays]]></category>
		<category><![CDATA[Barclays Cycle Hire Scheme]]></category>
		<category><![CDATA[Boris Bikes]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4475</guid>
		<description><![CDATA[As a keen and regular cyclist, the recent launch of the Barclays Cycle Hire Scheme has caught my attention. Cycle docking stations have been popping up all over the Capital for the last few weeks, seemingly with minimum fuss and minimum disruption (an achievement for TFL alone)! Launch day came and went last week, with [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100803/get-on-your-%e2%80%98barclays-cycle-hire%e2%80%99-bike/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Conquering my fear of blogging</title>
		<link>http://www.synergy-sponsorship.com/blog/20090227/conquering-my-fear-of-blogging/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090227/conquering-my-fear-of-blogging/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 15:44:39 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=426</guid>
		<description><![CDATA[All the pancake hysteria which engulfed Tuesday got me thinking… what can I give up for Lent? I have previously sacrificed chocolate and biscuits, and even once put a stop to my swearing (for which I am rather unfortunately renowned). After a bit of thought, it hit me. Rather than giving up alcohol (the only [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090227/conquering-my-fear-of-blogging/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand engagement through Formula 1</title>
		<link>http://www.synergy-sponsorship.com/blog/20080724/brand-engagement-through-formula-1/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080724/brand-engagement-through-formula-1/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 17:09:59 +0000</pubDate>
		<dc:creator>Emily Waring</dc:creator>
				<category><![CDATA[Event management service]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=136</guid>
		<description><![CDATA[With all the innovation and technology which surrounds the world of F1, where speed is key and winning is everything, it has become apparent that a showcar based simulator ticks all the boxes in providing The Royal Bank of Scotland (RBS) with an interactive consumer event with mass appeal and brand engagement.     Over the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20080724/brand-engagement-through-formula-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

