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	<title>Synergy Blog &#187; Dordie Brett</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Research and Evaluation – A Brand’s Best Friends?</title>
		<link>http://www.synergy-sponsorship.com/blog/20081020/research-and-evaluation-%e2%80%93-a-brand%e2%80%99s-best-friends/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20081020/research-and-evaluation-%e2%80%93-a-brand%e2%80%99s-best-friends/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 18:14:39 +0000</pubDate>
		<dc:creator>Dordie Brett</dc:creator>
				<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=316</guid>
		<description><![CDATA[Q: How is the success of the campaign being evaluated? A: There was no measurable element to the campaign, making it difficult to assess. These words taken from a recent Event Magazine case study of a one day marketing campaign for GSK’s hayfever brand, Piriton, highlight an area which has, for a long time, been [...]]]></description>
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		<title>How Far Would You Go For Fame?</title>
		<link>http://www.synergy-sponsorship.com/blog/20080822/how-far-would-you-go-for-fame/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20080822/how-far-would-you-go-for-fame/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 12:25:31 +0000</pubDate>
		<dc:creator>Dordie Brett</dc:creator>
				<category><![CDATA[Beijing 2008]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=223</guid>
		<description><![CDATA[With this week’s sad announcement that Jade Goody has developed cervical cancer, a rather cynical thought occurred to me that the timing and rather inappropriate way she was informed of the diagnosis was more of a Public Relations stunt than &#8216;the best way of informing her&#8217; of the news. Was that just me thinking that? [...]]]></description>
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