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	<title>Synergy Blog &#187; Dominic Curran</title>
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		<title>Synergy loves&#8230; The Museum of Me &#8211; by Intel</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-museum-of-me-and-you-and-you/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:55:15 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art & Design]]></category>
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		<category><![CDATA[Default]]></category>
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		<category><![CDATA[Public relations]]></category>
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		<category><![CDATA[Synergy]]></category>
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		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8120</guid>
		<description><![CDATA[When I was eight years old, my Dad took me on my first museum outing &#8211; the Imperial War Museum in London &#8211; and a day climbing over and into tanks and cannons was as close to boyhood nirvana as it got. Ever since then, I’ve had a borderline obsession with museums. From dinosaurs to [...]]]></description>
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		<title>What’s The Greatest Modern Sports Marketing Innovation? The Story So Far</title>
		<link>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101124/what%e2%80%99s-the-greatest-modern-sports-marketing-innovation-the-story-so-far/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 18:31:50 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Brand marketing]]></category>
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		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike Ronaldinho viral]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[World Series Cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5971</guid>
		<description><![CDATA[Two weeks ago we decided to open up to the world a debate we’d started here at Synergy: what is the greatest sports marketing innovation of modern times? It’s a debate that seems to have captured your imagination as much as ours, creating a raft of comments by global industry figures from brands, rights-holders, the media and more. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s the Greatest Sports Marketing Innovation of Modern Times? You decide.</title>
		<link>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101105/what-is-the-greatest-sports-marketing-innovation-of-all-time-you-decide/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 13:51:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[American football]]></category>
		<category><![CDATA[Barclays Premier League]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[ECB]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[UEFA Champions League]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[Air Jordan]]></category>
		<category><![CDATA[Bernie Ecclestone]]></category>
		<category><![CDATA[Extreme Games]]></category>
		<category><![CDATA[Fifa World Cup]]></category>
		<category><![CDATA[Fifa World Cup sponsorship]]></category>
		<category><![CDATA[Greatest Sports Marketing Innovation]]></category>
		<category><![CDATA[Jack Nicklaus]]></category>
		<category><![CDATA[Mark McCormack]]></category>
		<category><![CDATA[Michael Payne]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Patrick Nally]]></category>
		<category><![CDATA[Pay per view]]></category>
		<category><![CDATA[Shirt sponsorship]]></category>
		<category><![CDATA[Sports Marketing]]></category>
		<category><![CDATA[Superbowl]]></category>
		<category><![CDATA[Twenty20 cricket]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5666</guid>
		<description><![CDATA[A few weeks ago, Tim Crow and I found ourselves sat in the back of a car on a stationary motorway for five hours. A lot of filling time by anyone’s standards, but we turned to one debate which actually not only filled the five hours, but is still going - what is the greatest modern sports marketing innovation? [...]]]></description>
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		<slash:comments>54</slash:comments>
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		<title>Good or bad PR &#8211; put your shirt on it</title>
		<link>http://www.synergy-sponsorship.com/blog/20100909/good-or-bad-pr-put-your-shirt-on-it/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100909/good-or-bad-pr-put-your-shirt-on-it/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 17:46:38 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Gavin Henson]]></category>
		<category><![CDATA[Jamie Roberts]]></category>
		<category><![CDATA[Wales]]></category>
		<category><![CDATA[Wales rugby shirt]]></category>
		<category><![CDATA[WRU]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5173</guid>
		<description><![CDATA[I love a new kit launch &#8211; a staple diet of sports PR. The usual sign of success is a spread of moody-looking photos of players in their new kit across the next day&#8217;s sports media. Every once in a while a kit launch comes along that&#8217;s big enough to become a story in it&#8217;s own right &#8211; think England [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Making money from newspapers – hard selling or selling out?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100628/making-money-from-newspapers-%e2%80%93-hard-selling-or-selling-out/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100628/making-money-from-newspapers-%e2%80%93-hard-selling-or-selling-out/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 20:44:25 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Paywall]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4277</guid>
		<description><![CDATA[Last year not many national newspapers made big money – in fact some lost a lot of it set against declining circulations. One paper however, The Metro, made its seventh successive year of profit. In fact, last year the paper, which has a circulation of 1.3 million distributed free across 16 cities, had more display advertising than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Just another brick in the paywall?</title>
		<link>http://www.synergy-sponsorship.com/blog/20100401/just-another-brick-in-the-paywall/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100401/just-another-brick-in-the-paywall/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 10:25:13 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Paywall]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3515</guid>
		<description><![CDATA[Last week’s announcement by News International, that Times titles will become the first nationals to put content behind a subscription paywall in June this year &#8211; sister papers The Sun and News of the World will follow at a later date &#8211; marks a hugely significant change for the newspaper model as we know it. [...]]]></description>
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		<slash:comments>2</slash:comments>
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