Author archive for ‘David Gerty’

You’re Hired

As reported in The Sports Industry Informer (click here) and PR Week (click here), Synergy is getting behind this year’s series of the BBC’s The Apprentice by offering the last remaining member of the show’s Team Synergy a much sought-after internship at the agency.

Believed to be offering considerably less than the six figure starting salary the show’s winner will take home, the role at Synergy, currently Marketing’s Sponsorship Agency of the Year, will commence after this year’s final of The Apprentice. The candidate will get to work on a series of sponsorship related tasks (none of which will involve sausages) for a selection of international clients which include Betfair, BMW, Coca-Cola and Diageo.

By David Gerty on October 8th, 2010

Tags: Press Clipping

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Ryder Cup is serious business for sponsors

Tim Crow tells the Financial Times that once “a joke” for many Americans, the Ryder Cup is now a huge event whose “footprint stretches way beyond people who follow golf”. He also comments that the sponsorship spend on the Ryder Cup is justified by the attention the competition received on social networking sites this year.

Click here to read the article in full.

By David Gerty on October 5th, 2010

Tags: Press Clipping

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Sports organisers play high-stakes game

With emerging markets vying to host sports events, the field has been thrown wide open and Synergy’s Karen Earl suggests, in an article in the Financial Times, sponsors imperatives play an important part in deciding where events are held.

Click here to read the article in full.

By David Gerty on September 30th, 2010

Tags: Press Clipping

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Synergy represented in the inaugural Marketing Academy

Huge congratulations are in order for Synergy’s Lucie Bartlett, who has graduated from the inaugural Marketing Academy, a programme designed to nurture the best young marketers and find the industry leaders of the future.

Click here to read Marketing Week’s feature.

By David Gerty on September 22nd, 2010

Tags: Press Clipping

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Another head in hands moment for The FA

Tim Crow comments in the Financial Times on the sponsorship implications for the FA of the latest allegations about England players.

Click here to read the article.

By David Gerty on September 7th, 2010

Tags: Press Clipping

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Tottenham Hotspur’s new sponsorship signing sets a trend

Tim Crow comments in The Wall Street Journal after Tottenham Hotspur become the first English club to offer separate sponsorship deals for different competitions.

Click here to read the article in full

By David Gerty on August 20th, 2010

Tags: Press Clipping

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The dream now turns into a reality…

With the clock ticking ever closer to 14th August and the first day of the 2010/11 Premier League season, a scan through BBC Sport, then a quick glance at Sky Sports News and there’s still no transfer update for Spurs, or pretty much anyone else for that matter. I somewhat naively didn’t expect it to be as quiet as this; I’d envisaged my team Tottenham Hotspur, fresh from securing their place in the Top Four – along with the rest of the Premier League – to be pursuing anyone who managed a five-yard pass in South Africa, or any player whose name could be heard over the vuvuzela howl.

The reality has been much different.  Manchester City, who have embarked on a spending spree a convention of WAGs would have been proud of, have been the exception. The remaining clubs (even Chelsea whose £17 million on Ramires is a comparable drop in the ocean versus summers gone) have exercised a lot more caution with the threat of the recession still ringing in their ears; and a look to the south coast at Portsmouth’s predicament leaves little room for imagination when it comes to the dangers of reckless spending.

The Manchester City piggy bank has been busy

From little Blackpool, preparing themselves to dine with English football’s elite for the very first time, arguably weaker now than when they first secured promotion on a sunny May afternoon at Wembley, right through to Manchester United whose acquisition of a couple of starlets (Smalling and Hernandez) will hardly send tremors around the football world.  Reality has well and truly hit home and things are very different. Where once heart ruled the mind in pursuit of “living the dream” (the words of former Leeds chairman Peter Risdale), nearly bankrupting many a club, now it is first and foremost a case of thrift and caution.

Whilst the new squad rules (25 players must be named, including eight home-grown players) mean clubs like Manchester City will have to offload players the calibre of Craig Bellamy, or risk them not even being granted a squad number, and in spite of James Milner’s possible transfer to City pumping £20+ million back into the market, the carefree cheque-signing culture for the vast majority is a distant memory.

Modern day football for once has been humbled.

By David Gerty on August 6th, 2010

Tags: Barclays Premier League, Football

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“The US is very much in the Premier League’s sights”

Following the US software group, Electronic Arts, winning the deal to be the Premier League’s official sports technology partner and a series of other sponsorship deals with US groups, Tim Crow tells the Financial Times that “The US is very much in the Premier League’s sights and has been for many of the clubs for a long time.”

Click here to read the article in full.

By David Gerty on July 23rd, 2010

Tags: Press Clipping

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Women’s sport offers “a unique opportunity” for sponsors

Karen Earl comments on a report issued by the Commission on the Future of Women’s Sport, which tells the commercial sector, rights holders, broadcasters and the government to work together to “capitalise on a market that has great potential but remains under leveraged.”  Karen Earl tells Marketing Week that “from a sponsor, perspective women’s sport offers a unique opportunity. It is a particularly uncluttered area – something that is quite an issue for sponsor’s in men’s sport.” Click here to read the article in full.

By David Gerty on July 16th, 2010

Tags: Press Clipping

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Spurs sponsorship “smacks of a short-term view”

In light of Tottenham Hotspur’s decision to have two shirt sponsors, Karen Earl tells Marketing Week that the decision could dilute the property’s equity and “smack’s of a short-term view of trying to raise as much as possible rather than a true marketing partnership.” Click here to read the article in full.

By David Gerty on July 16th, 2010

Tags: Press Clipping

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