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	<title>Synergy Blog &#187; Caroline Ayling</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Spooks the social media out of me</title>
		<link>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111027/spooks-the-social-media-out-of-me/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:07:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Television audiences]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Social media engagement]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20111026/</guid>
		<description><![CDATA[It’s not news that we&#8217;re all watching TV whilst surfing the net, tapping away on our smartphones and engaging others in discussion around our favourite programmes (just log on to Twitter during  X-Factor and Strictly!). What I’d like to applaud here is how broadcasters are taking this social engagement and building communities of loyal fans beyond [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>GUINNESS Home Nation Rugby Heroes are Made of More</title>
		<link>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20111013/guinness-home-nation-rugby-heroes-are-made-of-more/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 11:02:03 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Made of More]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110927/</guid>
		<description><![CDATA[Synergy, working as part of a cross agency team, has developed a rugby campaign this autumn to activate the GUINNESS brand&#8217;s rugby partnerships with the RFU, WRU, Scottish Rugby and the IRFU. Synergy contracted GUINNESS rugby ambassadors Lewis Moody, Lee Byrne and Sean Lamont (alongside Irish winger Tommy Bowe) to create an integrated campaign across TV, print, digital [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy loves&#8230; De-loot London</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/synergy-loves-de-loot-london/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:17:01 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[London riots]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110822/</guid>
		<description><![CDATA[What happened? It would be remiss of us to ignore the social disturbance, unrest and rioting that wreaked havoc on the streets of London and around Britain in early August. What really struck a chord with us here at Synergy was the response of local communities to counter the destruction and rally together,  specifically the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Betfair Beach Volleyball Bum-vertising</title>
		<link>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110901/betfair-beach-volleyball-bum-vertising/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 10:13:52 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush campaign]]></category>
		<category><![CDATA[Beach Volleyball]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Product placement]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>
		<category><![CDATA[Ambush marketing]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Medal Hopes]]></category>
		<category><![CDATA[QR code]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8631</guid>
		<description><![CDATA[Here at Synergy towers we&#8217;re always looking for fun, quirky ideas that have genuine media traction while fitting with our clients&#8217; target audiences and business objectives. So with the London 2012 test events rolling into town the Betfair team put our thinking hats on and looked at how Betfair could get involved. We focused specifically on the beach [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheeky twins have fans seeing double</title>
		<link>http://www.synergy-sponsorship.com/blog/20110624/cheeky-twins-have-fans-seeing-double/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110624/cheeky-twins-have-fans-seeing-double/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 12:05:31 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[Betfair]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Tennis]]></category>
		<category><![CDATA[Athena]]></category>
		<category><![CDATA[doubles]]></category>
		<category><![CDATA[Pimms]]></category>
		<category><![CDATA[PR Stunt]]></category>
		<category><![CDATA[Wimbledon]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8222</guid>
		<description><![CDATA[It&#8217;s Wimbledon fortnight! Time for the nation to dust off their tennis rackets, get behind Andy Murray and enjoy frolicking in SW19 drinking Pimms and eating strawberries. Always one to fully embrace the sporting event of the moment the Betfair team at Synergy has had a week to remember &#8211; well, particularly the boys! To celebrate [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110624/cheeky-twins-have-fans-seeing-double/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kaymer and Backley in BMW Ultimate Driving Challenge</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:53:49 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[PGA Tour]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7643</guid>
		<description><![CDATA[BMW challenged Synergy to develop a PR stunt that would combine their sponsorship of the BMW PGA Championship at Wentworth and the London 2012 Games. So we challenged former world number one golfer Martin Kaymer and three time Olympic medallist Steve Backley to go head-to-head in a multisport play-off from Wentworth’s first tee. With wedge [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110518/kaymer-and-backley-in-bmw-ultimate-driving-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy weekly PR picks: Adiós bad beaches, Al Fayed reveals Jackson BAD statue and is any publicity always good publicity?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110408/synergy-weekly-pr-picks-adios-bad-beaches-al-fayed-reveals-jackson-bad-statue-and-is-any-publicity-always-good-publicity/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110408/synergy-weekly-pr-picks-adios-bad-beaches-al-fayed-reveals-jackson-bad-statue-and-is-any-publicity-always-good-publicity/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 11:58:24 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Synergy Papers]]></category>
		<category><![CDATA[Al Fayed]]></category>
		<category><![CDATA[ASA]]></category>
		<category><![CDATA[Fulham FC]]></category>
		<category><![CDATA[Jack Wills]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[St. Ives]]></category>
		<category><![CDATA[Trip Advisor]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7352</guid>
		<description><![CDATA[This week&#8217;s top PR picks from the team could be categorised as the good, the bad and the ugly. The Good As the great British press reveal their first bikini-clad babes splashing on Brighton beach shots of the summer and all our thoughts turn to hitting the beach this weekend (yes it is going to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110408/synergy-weekly-pr-picks-adios-bad-beaches-al-fayed-reveals-jackson-bad-statue-and-is-any-publicity-always-good-publicity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will ICC rules stop the Tweeting? #FollowFriday Cricket Special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 15:30:10 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[Cricket]]></category>
		<category><![CDATA[FollowFriday]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[World Cup]]></category>
		<category><![CDATA[corruption]]></category>
		<category><![CDATA[ICC]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6727</guid>
		<description><![CDATA[The 10th ICC Cricket World Cup launched yesterday with a multimillion pound opening ceremony including a good old croon from that well known cricket lover (?!) Bryan Adams. I have to say I am in total agreement with Dan Jones about Bryan not quite fitting the bill, but at least the weather didn’t destroy the [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110218/will-icc-rules-stop-the-tweeting-followfriday-cricket-special/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Synergy #FollowFriday Series kicks off with a rugby special</title>
		<link>http://www.synergy-sponsorship.com/blog/20110211/synergy-followfriday-series-kicks-off-with-a-rugby-special/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110211/synergy-followfriday-series-kicks-off-with-a-rugby-special/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 17:25:18 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[FollowFriday]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[RBS 6 Nations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6632</guid>
		<description><![CDATA[If you’re a regular visitor to the Synergy website you’ll be aware that we love to Tweet! From Twitter’s early days, the Synergy clan has embraced the micro-blogging site for both client and company work. We’ve introduced the likes of @philtufnell to the site and now use Twitter to source and assist journalists, engage ambassadors, [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110211/synergy-followfriday-series-kicks-off-with-a-rugby-special/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marc Aspland Brings the Stars of Tomorrow to Life in Times photographs</title>
		<link>http://www.synergy-sponsorship.com/blog/20100622/marc-aspland-brings-the-stars-of-tomorrow-to-life-in-times-photographs/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100622/marc-aspland-brings-the-stars-of-tomorrow-to-life-in-times-photographs/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 18:33:36 +0000</pubDate>
		<dc:creator>Caroline Ayling</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Marc Aspland]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=4136</guid>
		<description><![CDATA[Last week The Times&#8230;(yes, you may well think I&#8217;m going to write about the newspaper changing its domain name as it prepares to become the first English national paper to start charging for its online content; however that&#8217;s not it)&#8230;newspaper ran a week long feature on the coaches that are training the stars of tomorrow, today; [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100622/marc-aspland-brings-the-stars-of-tomorrow-to-life-in-times-photographs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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