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	<title>Synergy Blog &#187; Ben Wilkinson</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>A(nother) London 2012 blog&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110826/another-london-2012-blog/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 10:52:43 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/20110817/</guid>
		<description><![CDATA[We all know the Olympic Games is coming to town. It&#8217;s getting closer and the clock is ticking, will we cope? Will the London Tube system handle all the extra people? How many medals will Team GB win? Anyone fancy a legacy? Will it make kids thin again? All those words are echoing around the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synopsis, May 2011 – is content really King?</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synopsis-may-2011-%e2%80%93-is-content-really-king/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synopsis-may-2011-%e2%80%93-is-content-really-king/#comments</comments>
		<pubDate>Wed, 18 May 2011 18:29:51 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[The Arts]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7610</guid>
		<description><![CDATA[Recently, royalty has been back on the agenda in a big way &#8211; the Wedding of the Duke and Duchess of Cambridge having engaged the nation &#8211; and this got me thinking about another monarchy-related expression: content is King. If I were to say content is King, I certainly wouldn&#8217;t be the first, and most [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Bupa Great Run Series 2010</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/the-bupa-great-run-series-2010/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/the-bupa-great-run-series-2010/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:52:41 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7799</guid>
		<description><![CDATA[The sports world was out in force to celebrate the 10th anniversary of the Sports Industry Awards last week. It was a great occasion and we&#8217;re delighted to have been recognised for our work with Bupa and the Great Run Series. The Sports Industry Award judges had this to say on the campaign: Bupa’s sponsorship of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sign-up for The Synopsis</title>
		<link>http://www.synergy-sponsorship.com/blog/20110323/sign-up-for-the-synopsis/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110323/sign-up-for-the-synopsis/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 14:21:10 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synopsis]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7103</guid>
		<description><![CDATA[Simply add your name and email address to the form below and press the subscribe button.  We&#8217;ll then add you to The Synopsis our monthly newsletter. Click here to view The Synopsis Issue 1; Endorses for courses Click here to view The Synopsis Issue 2; What can sponsorship learn from FarmVille? Click here to view The Synopsis [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Synergy loves&#8230; The Orange BAFTAs</title>
		<link>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110317/synergy-loves-the-orange-baftas/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 18:26:46 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Broadcast sponsorship]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy Loves]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6990</guid>
		<description><![CDATA[What happened? The Orange BAFTAs took place took place on Sunday 13 February 2011.  The sponsorship is well established and for 2011 the brand once again created an interesting and engaging sponsorship activation campaign. Below follows the brief highlights of the 2011 campaign. 1.The Flickometer The Flickometer is a really visual adaptation of a Twitter Cloud to show real time content [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>London 2012: 500 days to go</title>
		<link>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 10:45:16 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic Torch Relay]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6888</guid>
		<description><![CDATA[I enjoyed my tube ride in this morning, a rare thing indeed. Maybe it&#8217;s all the work TFL is doing to upgrade the service in time for the arrival of the greatest show on earth; London 2012. Actually, it wasn&#8217;t that, but it was the sight of many Londoners excitedly flicking through their Metro in [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110315/london-2012-500-days-to-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transfer skills</title>
		<link>http://www.synergy-sponsorship.com/blog/20110204/transfer-skills/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110204/transfer-skills/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 11:21:42 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6551</guid>
		<description><![CDATA[Football has once again the headlines. The sport is without doubt one of the most interesting spectacles in the world. It&#8217;s changed so much, particularly in the UK. It used to be as much about a player&#8217;s passion and loyalty, as skill and speed. Today the EPL seems more about finance than finesse, more about [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20110204/transfer-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is sharing really caring?</title>
		<link>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 07:16:21 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=5410</guid>
		<description><![CDATA[I&#8217;ve just returned from a fabulous week at the Celtic Manor in Wales for golf&#8217;s most special event: the Ryder Cup. Now, I enjoy golf, but this is much more than that. Indeed, it could be anything you want it to be; culture, sport, rivalry or mud. Or many other things for that matter. I [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20101007/is-sharing-really-caring/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London 2012 Olympic mascots: Wenlock and Mandeville</title>
		<link>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/#comments</comments>
		<pubDate>Thu, 20 May 2010 14:19:13 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[BOA]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Experiential marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[London 2012 sponsorship]]></category>
		<category><![CDATA[London 2012 sponsorship consultants]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Olympic sponsorship consultants]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Online communities]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sponsorship consultancy]]></category>
		<category><![CDATA[Sponsorship consultants]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Team GB]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3777</guid>
		<description><![CDATA[It&#8217;s a very exciting time when the mascots are announced for any Games.  Admittedly, this excitement is normally reserved for those aged under ten, and rightly so.  However, I feel very fortunate that I&#8217;m blessed with an inner child and can appreciate similar feelings of anticipation that I did back when I was six or seven years old. The more exciting thing this time [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20100520/london-2012-olympic-mascots-wenlock-and-mandeville/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Probably the best work experience in the world?</title>
		<link>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:33:51 +0000</pubDate>
		<dc:creator>Ben Wilkinson</dc:creator>
				<category><![CDATA[NFL]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2568</guid>
		<description><![CDATA[When you&#8217;re looking to get a foothold in a very competitive industry like ours, opportunities for work experience are invaluable. This week at Synergy we have (as we often do) had an intern join us to see what really happens in a sponsorship consultancy. Edmund&#8217;s week has been filled with learning; he&#8217;s experienced all ends of [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20091023/probably-the-best-work-experience-in-the-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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