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	<title>Synergy Blog &#187; Dominic Curran</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy loves&#8230; The Golf Boys</title>
		<link>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110617/synergy-loves-the-golf-boys/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:59:09 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Ryder Cup]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=8135</guid>
		<description><![CDATA[So you think golf is a dull sport with a lack of characters? Think again – this ‘Synergy Loves’ needs little explanation beyond a watch. PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan have produced their own song with accompanying video. The Fab Four, performing under the name ‘The Golf Boys’, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why sports stars don’t love change</title>
		<link>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100302/why-sports-stars-don%e2%80%99t-love-change/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:32:12 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Andy Murray]]></category>
		<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[FA Cup]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Love Change]]></category>
		<category><![CDATA[Shaquille O'Neal]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3248</guid>
		<description><![CDATA[When people find out I work in sponsorship, I always get asked two things:   Do you have any decent tickets? Do you have any decent gossip?   There was a time when I had plenty of the latter and little of the former. Unfortunately these days my gossip is about as revealing as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Synergy wins Marketing&#8217;s Sponsorship Agency of the Year</title>
		<link>http://www.synergy-sponsorship.com/blog/20091208/synergy-wins-marketings-sponsorship-agency-of-the-year/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091208/synergy-wins-marketings-sponsorship-agency-of-the-year/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 10:36:57 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Synergy]]></category>
		<category><![CDATA[Agency of the Year]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2915</guid>
		<description><![CDATA[2009 is turning into a vintage year for Synergy: having already landed a raft of awards during our 25th anniversary, we&#8217;ve now added arguably the most prestigious of them all by scooping Marketing magazine&#8217;s 2009 Sponsorship Agency of the Year award. Congratulations Synergists, thank you to the Marketing panel, and most of all a big thank you to our clients for your support.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>St James&#8217; Park naming rights furore: the answer</title>
		<link>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091117/st-james-park-naming-furore-the-answer/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:34:21 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Football Sponsorship]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Newcastle United]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Mike Ashley]]></category>
		<category><![CDATA[sportsdirect @ St James' Park]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2725</guid>
		<description><![CDATA[Who would have thought a simple name change could cause such a rumpus? St James&#8217; Park, more a cathedral to the Geordie Nation then a stadium, has been given the catchy title by its beleaguered owner of &#8216;sportsdirect.com@St James&#8217; Park&#8217;. Cue much uproar across the media and more importantly among the fans. However, rather then add to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Putting your money where your mouth is&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20091019/putting-your-money-where-your-mouth-is/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20091019/putting-your-money-where-your-mouth-is/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:21:37 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2539</guid>
		<description><![CDATA[OK so the news is bad &#8211; you&#8217;re the tournament organiser of the Rugby World Cup in New Zealand in two years and already you are having to re-forecast, again, the level of loss you expect the event to make (now up another $9.3 million to $39.3 million). Much of the increased loss is based [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rights-holders versus the media &#8211; again&#8230;</title>
		<link>http://www.synergy-sponsorship.com/blog/20090923/rights-holders-versus-the-media-again/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090923/rights-holders-versus-the-media-again/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 10:46:47 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2314</guid>
		<description><![CDATA[Read any of today&#8217;s national newspaper reports on Leeds United v Liverpool in last night&#8217;s Carling Cup and you&#8217;ll notice something &#8211; a total lack of any pictures of the match. Instead there is a box out in all papers saying the same thing, below is how The Guardian framed it. Although, Leeds decided to [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090923/rights-holders-versus-the-media-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Underground Library</title>
		<link>http://www.synergy-sponsorship.com/blog/20090922/underground-library/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090922/underground-library/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:47:19 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2303</guid>
		<description><![CDATA[Two things that I like &#8211; simple creative ideas and reading. Here&#8217;s a good idea that links the two. Jumping on the tube last night, I noticed that there were a number of books spread around the carriage on the space behind the seats. I picked one up mentally admonishing the carelessness of leaving a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lance Armstrong &#8211; cycling&#8217;s twitter man</title>
		<link>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 10:57:03 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[David Beckham]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=2145</guid>
		<description><![CDATA[You may remember from the media coverage last week that Lance Armstrong decided to go for a bike ride in Scotland. Pretty unremarkable after all you would have thought he must go for the odd ride quite often. Except this time he invited some friends along with him &#8211; actually 1.8 million friends. Armstrong sent [...]]]></description>
		<wfw:commentRss>http://www.synergy-sponsorship.com/blog/20090825/lance-armstrong-cyclings-twitter-man/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can newspapers charge for online versions?</title>
		<link>http://www.synergy-sponsorship.com/blog/20090817/can-newspapers-charge-for-online-versions/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090817/can-newspapers-charge-for-online-versions/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 19:22:36 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Branded content]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1990</guid>
		<description><![CDATA[It&#8217;s the biggest worry for any newspaper proprietor out there. Actual paper sales are on a downward trajectory while traffic to their websites is flying upwards &#8211; but how can they make a viable business model out if? A quick look at the numbers underlines this mounting difficulty. For example, digital revenue comprised less then [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Britain &#8211; sporting hostess of the mostest</title>
		<link>http://www.synergy-sponsorship.com/blog/20090804/britain-sporting-hostess-of-the-mostest/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090804/britain-sporting-hostess-of-the-mostest/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 18:05:56 +0000</pubDate>
		<dc:creator>Dominic Curran</dc:creator>
				<category><![CDATA[Default]]></category>
		<category><![CDATA[Glasgow 2014]]></category>
		<category><![CDATA[London 2012]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby League Marketing]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=1929</guid>
		<description><![CDATA[In 2004, the Government outlined in a paper that they would like to get serious about bidding for international sporting events in this country. Five years on and this is one promise they&#8217;ve more than delivered on. With the recent announcements across both codes of rugby, the score is now 5-0 to Britain. Not counting this year&#8217;s ICC [...]]]></description>
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		<slash:comments>0</slash:comments>
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