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	<title>Synergy Blog &#187; Adam Raincock</title>
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	<link>http://www.synergy-sponsorship.com/blog</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>Synergy Loves&#8230; Doritos Late Night</title>
		<link>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-doritos-late-night/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110518/synergy-loves-doritos-late-night/#comments</comments>
		<pubDate>Wed, 18 May 2011 17:17:36 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Synergy Loves]]></category>
		<category><![CDATA[Synopsis]]></category>
		<category><![CDATA[Augmented Reality]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=7671</guid>
		<description><![CDATA[What happened? To launch Pepsico owned  Doritos Late Night range they collaborated with Rihanna for the US market and Professor Green in the UK to create a series of interactive music events.  The artists both wrote new tracks and created video performances that Dorito&#8217;s fans could interact with. Professor Green&#8217;s track is recorded using 360 degree camera [...]]]></description>
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		<title>Nike and Michael Jordan top Greatest Sports Marketing Innovation poll</title>
		<link>http://www.synergy-sponsorship.com/blog/20110125/nike-and-michael-jordan-top-greatest-sports-marketing-innovation-poll/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20110125/nike-and-michael-jordan-top-greatest-sports-marketing-innovation-poll/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 09:39:07 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Muhammad Ali]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympic sponsorship]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[What's the Greatest Sports Marketing Innovation?]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=6317</guid>
		<description><![CDATA[The signing of Michael Jordan by Nike in 1984 has been voted by you as the Greatest Sports Marketing Innovation of the last 50 years. The embryonic deal, which created a product line based purely around a player whilst defining the relationship between corporate organisations and sports stars, won with 18% of your votes as [...]]]></description>
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		<title>Tom Gladstone joins Synergy</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/tom-gladstone-joins-synergy/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/tom-gladstone-joins-synergy/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:48:07 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3256</guid>
		<description><![CDATA[Synergy has appointed Tom Gladstone as Account Director. Gladstone arrives at Synergy after seven years at IMG where his role focused on consulting, integrated marketing and sponsorship activation for a number of major sponsors of international sport.  Click here for the press release and click here for coverage on Hollis.]]></description>
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		<title>GUINNESS PREMIERSHIP featured in Event Magazine</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/guinness-premiership-featured-in-event-magazine/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/guinness-premiership-featured-in-event-magazine/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:45:46 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3268</guid>
		<description><![CDATA[GUINNESS PREMIERSHIP feature with Diageo Senior Sponsorship Manager Lee Bailey. Click here to view feature.]]></description>
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		<title>Betfair in Marketing Week</title>
		<link>http://www.synergy-sponsorship.com/blog/20100305/betfair-in-marketing-week/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20100305/betfair-in-marketing-week/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 11:37:13 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Press Clipping]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=3263</guid>
		<description><![CDATA[Marketing Week feature with Betfair&#8217;s Group Marketing and Brand Director Oscar Nieboer and Synergy&#8217;s Tim Crow. Click here for the full article.]]></description>
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		<title>Jenson Button(s) his fly</title>
		<link>http://www.synergy-sponsorship.com/blog/20090331/461/</link>
		<comments>http://www.synergy-sponsorship.com/blog/20090331/461/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:29:45 +0000</pubDate>
		<dc:creator>Adam Raincock</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Default]]></category>
		<category><![CDATA[Formula 1]]></category>
		<category><![CDATA[Jenson Button]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Brawn F1]]></category>
		<category><![CDATA[F1]]></category>

		<guid isPermaLink="false">http://www.synergy-sponsorship.com/blog/?p=461</guid>
		<description><![CDATA[I saw this story about Jenson Button &#8216;de-briefing&#8217; his girlfriend on the Sun website, and I thought it was really refreshing to see a sportsperson reveal something of their true personality. Are we not bored of hearing the same old cliched statements and &#8216;sit on the fence&#8217; sentiments?  I actually think sponsors and more importantly the consumers that [...]]]></description>
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