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Author archive for ‘Adam Raincock’

Tom Gladstone joins Synergy

Synergy has appointed Tom Gladstone as Account Director. Gladstone arrives at Synergy after seven years at IMG where his role focused on consulting, integrated marketing and sponsorship activation for a number of major sponsors of international sport.  Click here for the press release and click here for coverage on Hollis.

By Adam Raincock on March 5th, 2010

Tags: Press Clipping

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GUINNESS PREMIERSHIP featured in Event Magazine

GUINNESS PREMIERSHIP feature with Diageo Senior Sponsorship Manager Lee Bailey. Click here to view feature.

By Adam Raincock on March 5th, 2010

Tags: Press Clipping

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Betfair in Marketing Week

Marketing Week feature with Betfair’s Group Marketing and Brand Director Oscar Nieboer and Synergy’s Tim Crow. Click here for the full article.

By Adam Raincock on March 5th, 2010

Tags: Press Clipping

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Jenson Button(s) his fly

I saw this story about Jenson Button ‘de-briefing’ his girlfriend on the Sun website, and I thought it was really refreshing to see a sportsperson reveal something of their true personality. Are we not bored of hearing the same old cliched statements and ’sit on the fence’ sentiments?  I actually think sponsors and more importantly the consumers that they want to talk to would welcome a bit of personality, and that sportspeople, rights owners and brands should embrace this rather than shying away from it.

I must add that I have never been a big fan of Button, I thought of him as over hyped and lacking in talent but not only am I being made to eat my words, stories like this actually make me warm to him slightly.

By Adam Raincock on March 31st, 2009

Tags: Brand marketing, Default, Formula 1, Jenson Button, Public relations, Sponsorship

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