Think you know the slogans and straplines of the London 2012 sponsors and organisers? Did you even know them in the first place? Well, here’s your chance to test your knowledge – and the effectiveness of a lot of heavyweight marketing.

We’ve created this (entirely unofficial) crossword featuring the IOC, IPC and LOCOG slogans, and the campaign straplines of the Games’ global and domestic tier one sponsors.

View and download it here and test your knowledge. And if there are a lot of London 2012 experts in your office, why not challenge them to a speed test?

We defy you to complete it without Googling (especially 19 across and 22 across).

But when you do, you’ll find you have not just a completed crossword, but a London 2012 word cloud.

Enjoy.

By Tim Crow on August 30th, 2012

Tags: Advertising, Brand marketing, Default, London 2012, London 2012 sponsorship, Olympic sponsorship, Olympics, Paralympics, Rio 2016, Sponsorship

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