Another summer of sport and another Wimbledon, which so far has been packed with late night drama and shock upsets. Whilst we sit at home and watch these fantastic athletes play the best tennis in the world in the most famous tennis arena in the world, Babolat has been busy behind the scenes creating an interactive tennis racquet. The “Babolat Play & Connect” is a major innovation with nearly infinite potential.

Babolat has produced the first ever interactive tennis racquet which takes tennis into a new era.

“It’s a major innovation that will create a before and after reference point. ‘Babolat Play & Connect’ is taking on the challenge of changing the way tennis lovers play and live the game of tennis. This is a connected and communicating racquet that will give players information they can use to improve performance or just have fun sharing with other passionate tennis players,” explained Eric Babolat, Chairman and CEO.

Similar to the adidas mi-coach football boots that were launched at the start of 2012, the Babolat tennis racquet looks and feels exactly like any other tennis racquet, with the difference being that its handle is jam-packed with technology. This records data about an individual’s game and allows the users to then analyse their performance by downloading all of the information via USB or watching live stats.

This is the biggest innovation in tennis for some time and it’s great to see a racquet manufacturer pushing the boundaries of originality and creativity in bringing the sport to life for the digital age. To create a piece of equipment that can be used by both an everyday tennis player as well as a professional to improve performance is brilliant piece of engineering that we have never seen in the history of tennis equipment.

It will create a deeper and more social impact within the game itself, with an amateur tennis player now able to see how they compare themselves to their friends, as well as a professional such as Nadal and Tsonga. It also enables tennis players the feedback system to improve their own techniques and skills at a touch of a button.

Through the integration of this technology into its racquets, Babolat really has step-changed its approach to innovation and placed itself miles ahead of its competitors.

That said, Babolat’s main ambassador, Rafa Nadal, may have not wanted to look at the stats and figures from his second round match defeat to Lukas Rosol at this year’s Wimbledon.

By Adam Shapland on July 3rd, 2012

Tags: Default, Synergy Loves, Tennis

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