What Happened

Nike has done it again bringing out an awesome new ad ahead of the eagerly anticipated 2012 European Championships. ‘My Time Is Now’ combines some of today’s most well known football players like, Franck Ribéry, Wesley Sneijder, Neymar, Andres Iniesta, Mario Gotze, Gerard Pique, Mesut Ozil and Cristiano Ronaldo and puts them alongside a variety of up-and-coming players that Nike have deemed the ‘next wave’ of football legends.

Why We Love It

Despite appearing to be just a regular advert, as usual Nike brings in another dimension, this time including ‘hidden content’ within the video. Nike gives viewers the chance to engage and interact in a variety of ways by entering different ‘tunnels’, whether it’s viewing the biogs of some of the lesser known players or the chance to explore some unique content – such as this recently released viral video featuring Mario Balotelli.

Nike utilises its individual sponsorships, bringing big names such as Ronaldo and Iniesta to the forefront of the campaign. However, in keeping with the ‘hidden content’ theme of this ad, Nike not only uses its  ambassadors’ faces to capture the world’s attention, the brand also offer viewers a further insight into its major stars, by revealing relevant and exciting content about each one.

Nike cleverly combines the excitement of both engaging and unexpected content making you want to watch the advert over and over again to be sure you don’t miss anything.

‘My Time Is Now’ was released on May 18th, and as of the end of the month had 14 million views…clearly I’m not the only one who loves this ad!!

By Georgina Taylor on May 31st, 2012

Tags: Branded content, Celebrity, Content, Football, Social Media, Synergy Loves

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