Over the last two weeks at Synergy towers, two very different stories got us talking for two very different reasons. They aren’t normally comparable, but in the name of PR they both gathered an immense amount of coverage and whipped the nation into a frenzy!

Firstly, The Sun sparked fury across the country – with several journalists, footballers and fans tweeting their disgust – after the front page headline ‘BWING ON THE EUWOS (WE’LL SEE YOU IN UKWAINE AGAINST FWANCE)’, referencing the newly-unveiled England manager, Roy Hodgson. The timing was impeccable, just days before Rupert Murdoch had stated that his papers would produce serious journalism, and then the mocking of Hodgson appeared.

Many have accused the Sun of bullying and perhaps rightly so. The Sun certainly felt the backlash and many sportsmen reached out to Twitter to voice their opinions. Days later, The Sun followed up with a story from Jonathan Ross, claiming ‘life is too short’ and Hodgson was a big enough person to deal with such ‘bullying’.

Phil Neville (@fizzer18) tweeted: ‘Have u seen front page of The Sun this morning disgraceful journalism – what chance have we got!’

Jake Humphrey (@mrjakehumphrey) commented:  ‘I think today’s headline in The Sun is offensive.’

I think it’s fair to say The Sun went too far with this headline, and given the scrutiny News International are currently experiencing, this sort of headline is distasteful.

The second news of note was that The Prince of Wales delivered not The Sun, but rain for the people of Scotland this week. HRH had a go at presenting the weather during a tour of BBC Scotland’s Pacific Quay headquarters and what a good job he did! The heir to the throne gave weather reading a winderful go and delivered a specially-written script inspired by the royal residences of Scotland.

If you haven’t yet seen the fantastic royal performance then take a look here:

By Francesca Gamble on May 14th, 2012

Tags: Default, Media, Public relations, Synergy

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