Synergy has once again been recognised as the UK’s leading sponsorship agency after scooping three Hollis Sponsorship Awards. Our Chairman Karen Earl, who founded the company in 1984 as Karen Earl Sponsorship, was presented with the Outstanding Achievement Award; Synergy won Agency of the Year; and our client Betfair was awarded the Best Use of PR for its ground-breaking ‘Bum-vertising’ campaign for Betfair Mobile.
The judges were full of praise for Synergy’s work, with Rosemary Sarginson, organiser of Hollis Sponsorship stating:
“Synergy demonstrated revenue growth, profitability, high levels of client retention, numerous new business wins, campaign creativity, a good grasp of the digital domain and a commitment to developing its people…[A] cleverly constructed campaign saw Betfair use QR codes as a way to drive people to its mobile betting service [generating] high levels of consumer interest and PR coverage, thus securing a significant number of mobile betting account sign ups.”
Receiving her award Karen Earl commented:
“It’s a great honour to be recognised by those I respect and work alongside in the sponsorship industry. Since we began the agency in 1984, sponsorship has developed exponentially and now presents clients and agencies with very exciting opportunities. The industry has never been better placed to communicate with audiences and London 2012 will be a great example of its effectiveness.”
Tim Crow, Synergy CEO said:
“We’re incredibly proud to have been recognised both as an agency for what was a great year, and for the Betfair campaign which was a stand-out piece of work by any measure. And it was just wonderful to see Karen honoured for the pioneering contribution she’s made to our business and to the industry.”
By Francesca Gamble on April 5th, 2012