Footballers can talk directly to their fans through social media, but does this 140-character phenomenon help or hurt football?

Jessica Enoch tells the Official Champions League Magazine that “Twitter allows players to build their own brand.”  However, she warns that if clubs try to influence the online profile of players they may endanger what makes them popular in the first place.

Click here to read the article in full.

By David Gerty on January 27th, 2012

Tags: Default, Press Clipping

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