Jameson were back again this year with the popular and truly global film competition, Jameson Empire Done in 60 Seconds, which sees amateur directors re-make their favourite movie masterpiece in just 60 seconds. Yes, exactly, how do you begin to cram the epic storyline of a classic like War Horse into just 60 seconds…surely that’s impossible?
Well, this year saw exactly that and more from entrants spanning 20 countries, with hundreds of entries whittled down to a shortlist of just five finalists by the 16,000 avid film fans voting online at Empire Magazine. The UK entries were up against 33 finalists from around the world who came together to showcase their films at the London Film Museum in front of a judging panel of cinematic experts, including Editor of Empire Magazine, Mark Dinning, Sky Movies Premiere presenter Alex Zane, Bridesmaids award-winning actor and comedian, Chris O’Dowd and the director of Monsters, Gareth Edwards.
The 2012 UK finalists included three budding directors who have previously entered the competition: Jack Kendall, Simon Jago and Michael Whaite. Jack Kendall re-created The King’s Speech, the Oscar-winning picture directed by last year’s Jameson Empire Done in 60 Seconds judge, Tom Hooper. Simon Jago created a remake of the cult sci-fi horror movie The Thing and Michael Whaite reduced the Star Wars Trilogy down to 60 seconds with his quirky animated film. New to the competition were David Smith, with his remake of Steven Spielberg’s epic War Horse and Philip Askins with his 60-second animation of Raiders of the Lost Ark.
Jameson Empire Done in Sixty Seconds ambassador and star of Bridesmaids and The IT Crowd, Chris O’Dowd spoke of his support for the competition and the opportunity it gives aspiring young film-makers:
“I am delighted to be on the judging panel of such a great competition. Jameson Empire Done in 60 Seconds is a fantastic way for amateur directors to showcase their talent in the film world. Empire and Jameson have created a novel award that really tests entrants’ creativity and editing skills. Making a movie in 60 seconds is a tough challenge, one that even an experienced film-maker would find daunting – I’m excited to see what they deliver!”
Synergy also worked alongside eight key influential film bloggers to ensure depth of messaging for Jameson, giving them access to the Done in 60 Seconds (DISS) judges, Alex Zane, Mark Dinning and Gareth Edwards. As a group they did a fantastic job of reviewing the event and in turn Jameson received a vast amount of well-branded coverage. Hurray!
At the Jameson Empire Done In 60 Seconds global final, Philip Askins from the UK was confirmed as one of the five contenders with his entry of Raiders of the Lost Ark. The overall winner, which was announced at the star-studded Jameson Empire Awards went to Indira Suleimenova from Kazakhstan, who recreated Black Swan in 60 seconds, and even managed to pay homage to some of Natalie Portman’s other films including Léon in a very clever way.
A true winner in our eyes, Philip Askins with the DISS Judges
On Sunday, the Jameson Empire Awards kicked off in true style, as a whole host of Hollywood stars made their way up the red carpet. Synergy worked closely with film blogger Hey U Guys and lifestyle publication MSN to capture and document the evening as it unfolded.
Michael Fassbender Wins the Jameson Hero Award
Olivia Colman Wins Best Actress and Gary Oldman Wins Best Actor
The cast of The Inbetweeners Win Best Comedy
Synergy ran a VIP competition in the Metro to give one very lucky film enthusiast the chance to mingle with A-list celebrities for the night, socialising in the same room as Olivia Wilde and Gary Oldman. The prize also included VIP tickets to the after-show party at Café de Paris.
It was a star-studded weekend from start to finish and flew past in what felt like 60 seconds. Both Synergy and Jameson are very proud of all our UK DISS Finalists and wish them lots of luck in the future. We have made some lovely friends and look forward to working with extremely knowledgeable film bloggers Hey U Guys, MSN, Who’s Jack, Film Pilgrim, Establishing Shot, Best of Film, Cine Vue and Hollywood News in the future.
To all budding film directors: one day it could be you attending the Jameson Empire Film Awards. Keep your eyes peeled for the 2012 Done in 60 Seconds competition and in the meantime, log on to the Jameson Empire Done In 60 Seconds Film Academy to learn top movie-making tips from the stars: www.jamesonwhiskey.com/DISS.
By Francesca Gamble on April 5th, 2012
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