Get Ready for 2012

May 10th 2011. As the rest of the nation settled down to the new series of The Apprentice, switched on SKY Sports to watch Manchester City destroy Tottenham’s season, or celebrated the anniversary of Nelson Mandela’s inauguration as President of South Africa, over fourty of INSEAD’s finest alumni gathered at Engine to discuss another momentous moment in our lifetime – the Olympic Games and Paralympic Games. Hosted by our very own INSEAD graduate and Direct of Consulting – Carsten Thode – the Synergy ‘Get Ready for 2012’ seminar garnered insight from a selection London 2012 partners.

The premise of the event was simple – the Olympic Games and Paralympic Games in London are going to be transformative for many UK businesses, with unprecedented impact on their industries, sectors, customers and staff. With just over a year to go before the Games, what can we learn from the people who have been planning and preparing for that moment for as long as Boris?

Representing the sponsors – Richard Hudson, Marketing Director, BMW UK, a Tier 1 sponsor of the London 2012 Olympic and Paralympic Games, and Jat Sahota, Head of Sponsorship at Sainsburys, which negotiated a ground-breaking deal to become the first ever Paralympics-only sponsor. For the broadcasting community – Edouard Benroubi Business Manager at the BBC and the man responsible for the technical implementation of BBC’s London 2012 Olympic Games coverage, and tasked with delivering this aspiration – to broadcast every minute of every sport live via every platform. No pressure there then.

So what did we learn? Well, Chatham House rules applied but in case anyone was wondering about the enormity of the opportunity, and challenge, that hosting the Olympics presents, consider the following:


So, feeling ready for 2012?

By on May 18th, 2011

Tags: London 2012, London 2012 sponsorship consultants, Olympic sponsorship, Olympics, Sponsorship, Sponsorship consultancy, Sponsorship consultants, Synergy, Synopsis

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