Karen Earl comments on a report issued by the Commission on the Future of Women’s Sport, which tells the commercial sector, rights holders, broadcasters and the government to work together to “capitalise on a market that has great potential but remains under leveraged.”  Karen Earl tells Marketing Week that “from a sponsor, perspective women’s sport offers a unique opportunity. It is a particularly uncluttered area – something that is quite an issue for sponsor’s in men’s sport.” Click here to read the article in full.

By David Gerty on July 16th, 2010

Tags: Press Clipping

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