I spotted this brilliant FIFA World Cup online schedule this morning and think it’s a really great way of presenting fixtures on a website, especially when you compare it to the static rightsholder fixture pages we so often see. Well done to our Spanish friends at marca.com!
By Erica Hodges on June 4th, 2010
Tags: Digital marketing, Football, World Cup
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I think it’s brilliant, a really simple but effective application for a very common communication in the world of sport. Just shows the value of integrating technology, creative and consumer passions to make a fairly standard fixture list engaging. Bravo.
For the, ahem, slightly older members of the audience it is so gloriously reminiscent of those cardboard dial calculators you got with Scalextric sets and many other games as a child.
Turn the outer circle and different information would appear in slots in the the centre. We love the way this has been re-imagined for the modern era