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	<title>Comments on: Changing to Channel 4 will be good for the Paralympics, consumers and London 2012 sponsors</title>
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	<link>http://www.synergy-sponsorship.com/blog/20100112/changing-to-channel-4-will-be-good-for-the-paralympics-consumers-and-london-2012-sponsors/</link>
	<description>The Sponsor&#039;s Consultancy</description>
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		<title>By: Anita Lobo</title>
		<link>http://www.synergy-sponsorship.com/blog/20100112/changing-to-channel-4-will-be-good-for-the-paralympics-consumers-and-london-2012-sponsors/comment-page-1/#comment-757</link>
		<dc:creator>Anita Lobo</dc:creator>
		<pubDate>Tue, 12 Jan 2010 10:41:27 +0000</pubDate>
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		<description>Fascinating read. Being David in a market that&#039;s led by a Goliath is a good way to trigger innovation. I hope the FTA route pays off big time for the channel and sponsors.
Cheers
Anita</description>
		<content:encoded><![CDATA[<p>Fascinating read. Being David in a market that&#8217;s led by a Goliath is a good way to trigger innovation. I hope the FTA route pays off big time for the channel and sponsors.<br />
Cheers<br />
Anita</p>
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