FINALISTS IN NATWEST EVERYWOMAN AWARDS ANNOUNCED

Karen Earl chosen as a finalist in the Hera category

The finalists in the 2009 NatWest everywoman Awards have been announced, recognising the phenomenal success of the UK’s most inspirational female business owners. Now in its seventh year, the awards identify and celebrate successful entrepreneurs who are making strides during this challenging business climate, paving the way for future generations of aspiring women.

Difficult economic conditions and a desire for flexible working are two regularly cited reasons why women choose to re-evaluate their career options and launch their business idea.  The finalists in this year’s NatWest everywoman Awards are shining examples of how hard work, passion, determination and a refusal to give up can lead to overwhelming achievements. All have a passion for growing their business in an ethical and sustainable way, and understand the value and importance of attracting and retaining the best staff. Many have overcome significant obstacles to reach their goals, but have used these negative experiences to develop their own business ethos. Instead of choosing their career over their family commitments, these finalists have chosen to balance life and work on their own terms, not letting go of their dreams, but allowing the two to run in harmony.

Karen Earl, from London, has been shortlisted for the Hera Award for the most inspiring entrepreneur aged 50 or over.

When she followed her PR boss to join a start up business, little did Karen Earl know that it would propel her to become the best-known woman in the sponsorship industry. Starting at the bottom and with no sponsorship experience, Karen managed the prestigious B&H Cup cricket account so successfully, it transpired, that when she launched her business in 1984, B&H became her first client along with Cornhill Insurance, sponsors of Test cricket. 

Karen’s passion for sport undoubtedly served her as well then as it does today. She broke ground with her vision for an impartial agency that advises clients on maximising their sponsorship investment, not selling sponsorship opportunities as was the norm in the industry. She quickly grew her business, attracting some of the biggest names in the industry including RBS, Bupa, Guinness, Betfair and Coca Cola. As one of very few women in the sector, her appointment to work with the notoriously male-dominated MCC led to media headlines. Today, she is one of the inaugural female associate members.  

By Synergy on November 9th, 2009

Tags: Press Clipping