Comments on: Jenson – the latest PR dream http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: David Harris http://www.synergy-sponsorship.com/blog/20091020/jenson-%e2%80%93-the-latest-pr-dream/comment-page-1/#comment-710 David Harris Tue, 20 Oct 2009 15:24:35 +0000 http://www.synergy-sponsorship.com/blog/?p=2549#comment-710 It could well be that Button himself recognises his potential earning power from endorsements. He said today: "I'm not going to look for another team just because they say they'll pay me a load of money. I want to be with Brawn, we've not discussed a contract yet and it was right not to do so because we had to focus on winning a world championship. "Now we can discuss it in a few days. I'm certainly going to put some pressure on them but I'm not that expensive." (http://www.autosport.com/news/report.php/id/79638) Better to be in the best car (or at least one of them) in order to maximise your earning potential from endorsements by winning. It could well be that Button himself recognises his potential earning power from endorsements. He said today:

“I’m not going to look for another team just because they say they’ll pay me a load of money. I want to be with Brawn, we’ve not discussed a contract yet and it was right not to do so because we had to focus on winning a world championship.
“Now we can discuss it in a few days. I’m certainly going to put some pressure on them but I’m not that expensive.”
(http://www.autosport.com/news/report.php/id/79638)

Better to be in the best car (or at least one of them) in order to maximise your earning potential from endorsements by winning.

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