OK so the news is bad – you’re the tournament organiser of the Rugby World Cup in New Zealand in two years and already you are having to re-forecast, again, the level of loss you expect the event to make (now up another $9.3 million to $39.3 million). Much of the increased loss is based on lower expectations around ticket sales.

But I suspect that the tournament organiser, Martin Sneddon, may see his latest stance on the situation quoted back to him in the coming years.

Asked recently by the media whether he expected a game between minnow nations from Europe and America in New Plymouth on a Thursday night would be hard to sell, Mr Snedden came out with the classic: “It will sell out. I am prepared to put my reputation on it.”

While admiring his passion, I just hope the good folks of New Plymouth see it the same way and turn out for both the sake of the sport and Mr Sneddon’s mortgage.

By Dominic Curran on October 19th, 2009

Tags: Communications, Default, Public relations, Rugby

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