Following on from Dominic Curran’s blog on the underground library, I also came across two things I like on my tube journey home last night…honesty and humour.  This came in the form of Dixons‘ new advertising campaign on the underground which has ruffled a few feathers in the retail world.

Although a humorous campaign, the essence of what they say is true.  Consumers in today’s climate are not going to have the wool pulled over their eyes by a charming sales assistant in a luxurious store, when there is better value to be had elsewhere…online.

The Dixons ‘etail campaign’ hints at the growing consumer confidence in a purely online shopping experience, a shift that is already having major ramifications for traditional retail outlets.

To read more about how about how the likes of Selfridges and John Lewis have reacted to the ad, go to Campaign’s website.

By Simon Roche on September 23rd, 2009

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