Two things that I like – simple creative ideas and reading. Here’s a good idea that links the two.

Jumping on the tube last night, I noticed that there were a number of books spread around the carriage on the space behind the seats. I picked one up mentally admonishing the carelessness of leaving a book behind when the leaflet below dropped out.

The London Paper may have gone out of business last week but yesterday they went out with a bang with the first ‘one-day library of free books on the first day without the London Paper‘. Nice idea, but the question is, will the books stay in circulation longer then the paper?

By Dominic Curran on September 22nd, 2009

Tags: Communications, Default, Media, Public relations