Without making sweeping generalisations, there is a culture in many parts of the US where bigger is better.  This was highlighted recently by the Dallas Cowboys when they launched their all singing all dancing stadium replay screen.

Gone are the days when you need to take your glasses to watch live sport…the screen at the Cowboys’ stadium weighs in at 60 yards long by 71 foot high, thus in effect making it the world’s largest high definition television screen.  However, the bragging rights from having this colossal TV are somewhat diminished by the lack of planning put into the screen’s placement.

In the Cowboys pre-season friendly against the Titans, the Titans punter Craig Hentrich hit the giant screen hanging 90ft above field level on more than one occasion and commented “I don’t know what the people were thinking. I guess they should have tested things out before they put that thing in place. It’ll have to be raised.”

Having already spent £1.5 billion on the Stadium, the Cowboys owner Jerry Jones disagreed with the issue, stating “How high is high if somebody just wants to sit there and kick straight up? You gotta be trying to do it. The rule is very clear. You just kick it again.”

If I were a betting man I would put a punt on the screen being raised before the start of the season!

By Simon Roche on September 10th, 2009

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