http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.synergy-sponsorship.com/blog/20090909/jack-wills-freshers-tour-sponsored-by-jack-wills/comment-page-1/#comment-646 Dom Wed, 09 Sep 2009 14:16:12 +0000 http://www.synergy-sponsorship.com/blog/?p=2208#comment-646 Agree with your views on expectations of sponsorship among a younger audience being seen as making it official (and I think this also now stretches to a older audience as well). Given this expectation, it makes me laugh every time parts of the media refer, for example, to a sportsman 'speaking on behalf of a male deodorant brand'. Do they really think their readers would be so offended by the name of the brand? Agree with your views on expectations of sponsorship among a younger audience being seen as making it official (and I think this also now stretches to a older audience as well). Given this expectation, it makes me laugh every time parts of the media refer, for example, to a sportsman ‘speaking on behalf of a male deodorant brand’. Do they really think their readers would be so offended by the name of the brand?

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