Comments on: The fastest growing sports brand in the US http://www.synergy-sponsorship.com/blog/20090828/the-fastest-growing-sports-brand-in-the-us/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jon Izzard http://www.synergy-sponsorship.com/blog/20090828/the-fastest-growing-sports-brand-in-the-us/comment-page-1/#comment-647 Jon Izzard Thu, 10 Sep 2009 09:19:22 +0000 http://www.synergy-sponsorship.com/blog/?p=1767#comment-647 It's apparent that you don't want to mess with UFC President Dana White, either... White was apparently laughed out of the building when UFC was pitched as a video game platform (along the lines of FIFA and NBA) to EA Sports, so went ahead to produce the 'UFC: Undisputed' game with an alternate company, THQ. The enormous (credible) success of this title has led EA to reconsider and subsequently develop their own MMA (Mixed Martial Arts) video game. In response, White has gone on the record to state that any fighter putting their name/image to this game will be automatically blacklisted from the UFC. That's fighting talk. http://www.joystiq.com/2009/07/13/ufc-president-confirms-war-with-ea-blacklisting-fighters/ It’s apparent that you don’t want to mess with UFC President Dana White, either…

White was apparently laughed out of the building when UFC was pitched as a video game platform (along the lines of FIFA and NBA) to EA Sports, so went ahead to produce the ‘UFC: Undisputed’ game with an alternate company, THQ.

The enormous (credible) success of this title has led EA to reconsider and subsequently develop their own MMA (Mixed Martial Arts) video game. In response, White has gone on the record to state that any fighter putting their name/image to this game will be automatically blacklisted from the UFC.

That’s fighting talk.

http://www.joystiq.com/2009/07/13/ufc-president-confirms-war-with-ea-blacklisting-fighters/

]]>