http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/comment-page-1/#comment-639 Tim Crow Wed, 26 Aug 2009 17:34:05 +0000 http://www.synergy-sponsorship.com/blog/?p=1939#comment-639 Thanks for your kind words Judy - very much enjoyed your article and Janie's too. Thanks for your kind words Judy – very much enjoyed your article and Janie’s too.

]]> http://www.synergy-sponsorship.com/blog/20090805/pgs-new-commitment-to-sports-marketing-will-others-follow/comment-page-1/#comment-638 Judy Massuda Tue, 25 Aug 2009 21:19:15 +0000 http://www.synergy-sponsorship.com/blog/?p=1939#comment-638 Janie Curtis wrote an article in Forbes in April that inspired me to write a blog post about advertising to women in sports http://www.sportsmktgrevolution.com/?p=270. It's not just who watches the programming, but who buys the products. When I had read that P&G was going to switch gears to be more gender driven to appeal to men, it had me worried. But this is a great utilization of a sponsorship and a really good post covering it. Janie Curtis wrote an article in Forbes in April that inspired me to write a blog post about advertising to women in sports http://www.sportsmktgrevolution.com/?p=270. It’s not just who watches the programming, but who buys the products.
When I had read that P&G was going to switch gears to be more gender driven to appeal to men, it had me worried. But this is a great utilization of a sponsorship and a really good post covering it.

]]>