This summer, we at Synergy are working with Betfair, the online betting exchange, to bring their ECB partnership to life through a fun and entertaining online campaign. Ashes fever is sweeping the nation as ultimate rivals England and Australia battle for the Ashes urn. We’ve signed up Ashes legends Phil ‘The Cat’ Tufnell and Jason ‘Dizzy’ Gillespie to go head-to-head in a series of (Synergy-inspired) challenges that can be watched on the dedicated website FANvFAN.com.  

The website, designed by Engine group company Altogether, offers more than just the videos with the chance to win tickets to each Test match, a chance to play alongside Tuffers and Dizzy and the opportinity to win £4,000.

The virals started in Cardiff with the pedalo race before moving on to Lord’s and the extreme lawn mower race. Our most recent visit was to Warwick race course as Dizzy and Tuffers galloped a furlong down the finishing straight.

The campaign is proving to be very popular and even made the top spot of Media Week’s Great Viral feature.   

Betfair Challenges - www.fanvfan.com

 Keep your eyes peeled as the adventures for our two cricketing legends continue!

By Caroline Ayling on August 3rd, 2009

Tags: Ashes, Cricket, Digital marketing, Sponsorship, Television audiences

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