Bell’s whisky acted fast this week to leverage Ian Bell’s recall to the England cricket team. The Diageo-owned whisky brand announced its sponsorship of Ian Bell’s bat as he takes the stage in the third Ashes Test at his home ground in Edgbaston.
Timing is so often key in our industry and Bell’s quick thinking gets the thumbs up from me – tactical, clever and cute – one might say the perfect blend. May the Bell’s partnership be a prosperous one – a double ton or two should cause a good ding-a-ling-a-dong!
By Caroline Ayling on July 31st, 2009
Tags: Advertising, Alcohol, Ashes, Brand marketing, Cricket, Sponsorship, Sport
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