Are there now too many marketing stunts that centre on dates?

EDF’s unilaterally-declared ‘Green Britain Day’ received more attention from rival energy suppliers  than consumers, driving debate that the proliferation of such events has devalued them.

Tim Crow comments in Marketing magazine’s Marketing Society Forum.  To read the article, click  here

By Synergy on July 31st, 2009

Tags: Press Clipping

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