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	<title>Comments on: Tour de Force</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>By: Ed Kemp</title>
		<link>http://www.synergy-sponsorship.com/blog/20090729/tour-de-force/comment-page-1/#comment-620</link>
		<dc:creator>Ed Kemp</dc:creator>
		<pubDate>Thu, 30 Jul 2009 16:01:36 +0000</pubDate>
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		<description>Sky have done very well with this deal and launching a series of mass participation events (Skyride)last week was a good moves as well. I hope Wiggins joins Sky after his Garmin contract expires, but I&#039;m not so sure Cav will. He&#039;s got a great team at Columbia who ride their guts out for him and he knows how important they are in setting him up for those wins. Still I&#039;m looking forward to see what Team Sky can do next year. It will be harder than getting on top in the track world though as most of Europe don&#039;t bother with track very much.</description>
		<content:encoded><![CDATA[<p>Sky have done very well with this deal and launching a series of mass participation events (Skyride)last week was a good moves as well. I hope Wiggins joins Sky after his Garmin contract expires, but I&#8217;m not so sure Cav will. He&#8217;s got a great team at Columbia who ride their guts out for him and he knows how important they are in setting him up for those wins. Still I&#8217;m looking forward to see what Team Sky can do next year. It will be harder than getting on top in the track world though as most of Europe don&#8217;t bother with track very much.</p>
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