There are few things more irritating than a tube strike – probably only Wales losing at rugby for me – but I do like to see a brand making the most of a bad situation. My good friends at Streetcar, a pay-as-you-go car share scheme, have just sent a great little email to offer a discount to all members who may be stranded at work because of the latest tube chaos.
A great piece of brand opportunism and I’m sure there’ll be some real sales benefit too. What’s that old saying, strike while the iron is hot? Strike when the strike is hot (maybe).
By Ben Wilkinson on June 10th, 2009
Tags: Ambush campaign, Brand marketing, Digital marketing, Public relations, Sales promotion, Viral Marketing
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