Last night I watched the first episode of I’m Running Sainsbury’s on Channel 4. The branded content programme followed the story of Sainsbury’s shop floor worker Becky Craze and her inspirational initiaitive to retail ‘Family Food for a Fiver’ in one bag, ready to pick up off the shelf and head straight to check-out. A brilliant idea!
The staff initiative, to engage Sainsbury’s workers across the country, allowed our girl Becky to pitch her idea to the Sainsbury’s board and see it all the way through to implementation. Employee engagement probably doesn’t get better – and you get to be on the telly!
I lift my hat off to Sainsbury’s for being so bold and brave, to really give their employees a voice and chance to shine. It was a real shame that Becky’s fantastic idea didn’t take off – for anyone who watched, I think the chicken pasta would have cut the mustard - but no doubt she’ll be a success if she keeps that creeping pessimism in check.
We’ll see what happens next week when Brenda hits Sainsbury’s suited and booted in Holborn with her idea (brace yourselves people I think she may cause a storm!)
By Caroline Ayling on June 3rd, 2009
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