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	<title>Comments on: BSkyB, npower and The Ashes</title>
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	<description>The Sponsor&#039;s Consultancy</description>
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		<title>By: Tim Crow</title>
		<link>http://www.synergy-sponsorship.com/blog/20090528/bskyb-npower-and-the-ashes/comment-page-1/#comment-564</link>
		<dc:creator>Tim Crow</dc:creator>
		<pubDate>Mon, 01 Jun 2009 14:33:30 +0000</pubDate>
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		<description>Agree with you Laurence. Baseball, cricket&#039;s American equivalent, has always been brilliant at evoking that reminder of simpler, happier times. But I suspect cricket is currently too preoccupied by its Twenty20-driven re-invention to look &#039;back to the future&#039;.</description>
		<content:encoded><![CDATA[<p>Agree with you Laurence. Baseball, cricket&#8217;s American equivalent, has always been brilliant at evoking that reminder of simpler, happier times. But I suspect cricket is currently too preoccupied by its Twenty20-driven re-invention to look &#8216;back to the future&#8217;.</p>
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		<title>By: Laurence</title>
		<link>http://www.synergy-sponsorship.com/blog/20090528/bskyb-npower-and-the-ashes/comment-page-1/#comment-558</link>
		<dc:creator>Laurence</dc:creator>
		<pubDate>Thu, 28 May 2009 13:38:18 +0000</pubDate>
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		<description>Great post Tim. It also strikes me that cricket (despite the broadcasters efforts) still represents a simpler, more parochial way of British life which people across the country are craving in contrast to the complex, layered, global financial system has got us into the current mess. Another way of mentally &quot;hunkering down&quot; perhaps?</description>
		<content:encoded><![CDATA[<p>Great post Tim. It also strikes me that cricket (despite the broadcasters efforts) still represents a simpler, more parochial way of British life which people across the country are craving in contrast to the complex, layered, global financial system has got us into the current mess. Another way of mentally &#8220;hunkering down&#8221; perhaps?</p>
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