Comments on: Why Sport magazine was destined to fail http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/ The Sponsor's Consultancy Wed, 08 Sep 2010 08:22:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dominic http://www.synergy-sponsorship.com/blog/20090428/why-sport-magazine-was-destined-to-fail/comment-page-1/#comment-516 Dominic Tue, 28 Apr 2009 18:00:35 +0000 http://www.synergy-sponsorship.com/blog/?p=567#comment-516 While I fully agree with Scott, that Sport magazine's demise is not entirely due to the recession and much to do with our sporting mentality, I think there is also another layer on top of it which reflects the sporting consumption in the States. This is simply the size of the country. In the States sports fans tend to consume their passion either live at the local home stadium (very few away fans) or on TV, while newspaper sport coverage is more centred on the local area. This gives a real need for a weekly sport digest summarising the state of play across the land matched to indepth analysis. The premier sports magazine on the planet, Sports Illustrated reads more like a cross between The Spectator and UK newspaper sports pages with columnists of repute, current news across all sports and the best stars desperate to grace its front cover. The UK on the other hand has a saturation of daily nationals that cover sport across the nation coupled to a strong regional media for team by team news. Oh and one other thing, SI learned early what their target audience wants - their best selling edition every year? The Swimsuit edition... While I fully agree with Scott, that Sport magazine’s demise is not entirely due to the recession and much to do with our sporting mentality, I think there is also another layer on top of it which reflects the sporting consumption in the States. This is simply the size of the country.

In the States sports fans tend to consume their passion either live at the local home stadium (very few away fans) or on TV, while newspaper sport coverage is more centred on the local area. This gives a real need for a weekly sport digest summarising the state of play across the land matched to indepth analysis.

The premier sports magazine on the planet, Sports Illustrated reads more like a cross between The Spectator and UK newspaper sports pages with columnists of repute, current news across all sports and the best stars desperate to grace its front cover.

The UK on the other hand has a saturation of daily nationals that cover sport across the nation coupled to a strong regional media for team by team news.

Oh and one other thing, SI learned early what their target audience wants – their best selling edition every year? The Swimsuit edition…

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