Refreshing to see BOA Commercial Director Hugh Chambers, quoted in the Telegraph this morning, playing down expectations around the revenue-generating potential of Team 2012.

A smart move – much in contrast to Andy Burnham’s announcement of the Medal Hopes scheme which Team 2012 has replaced – as is Chambers’ advocacy of alternative, non-sponsorship based, funding models I’ve suggested previously, in particular a London 2012 version of Vancouver 2010′s Own The Podium programme which I wrote about back in February.

By Tim Crow on April 1st, 2009

Tags: BOA, Default, London 2012, Team GB, Vancouver 2010

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