I saw this story about Jenson Button ‘de-briefing’ his girlfriend on the Sun website, and I thought it was really refreshing to see a sportsperson reveal something of their true personality. Are we not bored of hearing the same old cliched statements and ‘sit on the fence’ sentiments?  I actually think sponsors and more importantly the consumers that they want to talk to would welcome a bit of personality, and that sportspeople, rights owners and brands should embrace this rather than shying away from it.

I must add that I have never been a big fan of Button, I thought of him as over hyped and lacking in talent but not only am I being made to eat my words, stories like this actually make me warm to him slightly.

By Adam Raincock on March 31st, 2009

Tags: Brand marketing, Default, Formula 1, Jenson Button, Public relations, Sponsorship

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