Comments on: The return of Tiger Woods http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/ The Sponsor's Consultancy Thu, 05 Jan 2012 14:43:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Tim Crow http://www.synergy-sponsorship.com/blog/20090226/the-return-of-tiger-woods/comment-page-1/#comment-248 Tim Crow Fri, 27 Feb 2009 10:46:58 +0000 http://www.synergy-sponsorship.com/blog/?p=423#comment-248 I also really like the new Accenture print campaign, that's successfully blended Tiger with the changed realities of the recession. http://www.accenture.com/Global/About_Accenture/Company_Overview/Advertising/Economic_Adversity_Advertising/PrintAdvertising.htm Accenture's use of Tiger has been a casebook for B2B brands on how to use sponsorship. I also really like the new Accenture print campaign, that’s successfully blended Tiger with the changed realities of the recession.

http://www.accenture.com/Global/About_Accenture/Company_Overview/Advertising/Economic_Adversity_Advertising/PrintAdvertising.htm

Accenture’s use of Tiger has been a casebook for B2B brands on how to use sponsorship.

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