Chris Moyles’ commitment to climb Mount Kilimanjaro in aid of Comic Relief caught my attention. The idea, inspired by Take That’s Gary Barlow, sees Chris join a host of celebrities, including Ronan Keating, Cheryl Cole and 2007 Strictly Come Dancing champion Alesha Dixon, attempt to climb Africa’s highest mountain over seven days. Whilst not the most likely candidate to undertake a feat of fitness, my belief is that Chris is very likely to be successful.
Altitude sickness will be his biggest challenge, but records show that it is the super fit that experience this symptom, rather than the less fit. Walking slowly is recommended as the best course of avoidance when walking at altitude.
BT, supporters of Comic Relief since 1985, is sponsoring the expedition and BT employees are actively engaged in the fundraising. However, it isn’t just the sponsors or Comic Relief that will benefit – hopefully inspiring others to get active will be the over-riding success. Good luck to Chris and the team.
By Alison Moor on February 26th, 2009
Tags: Charity, Cheryl Cole, Radio, Sponsorship
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A big fan of Chris Moyles. Delighted to see the team have already raised over half a million and they’ve only been climbing a day or so. Believe there is a documentary on the climb the night before Comic Relief (Thursday 12 March), the perfect chance to see if Chris survives the dreaded altitude sickness or not.
Fantastic that Chris and all the guys made it to the peak. Inspiring that they managed to raise over £1.5mn. And according to responsibletravel.com’s PR team, inquiries about climbing Mount Kili have soared by more than 1000% since their return. The power of celebrity endorsements continues to climb ever more.