An inspired move by Tony Fernandez, the CEO of Air Asia. Not only has he announced on his blog that he’s been approached by Manchester United on whether Air Asia would be interested in becoming United’s shirt sponsor, but he’s also asked his customers ’Should Air Asia do it?’ with mock-up visuals of what Roo, Ron et al would look like in their new shirts.
Not exactly everyday CEO behaviour. And predictably, to date customers have responded overwhelmingly positively – both for being asked, and about going for it.
By Tim Crow on February 24th, 2009
Tags: Default, Football, Football Sponsorship, Manchester United, Sponsorship
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Shows the power of Tony’s blog that this story has already been picked up by the Press Association and is subsequently finding its way onto newspaper websites – http://www.guardian.co.uk/football/2009/feb/24/airasia-manchester-united
Interest in the story continues to grow with Kevin Eason, Sports News Correspondant, for the The Times also commenting today:
http://www.timesonline.co.uk/tol/sport/football/premier_league/manchester_united/article5798848.ece