To promote the launch of its new computer game “F.E.A.R. 2: Project Origin” Warner Bros unleashed a pack of branded black cats, on Friday 13th February no less. 

If you’re wondering how to brand a cat rest assured that hot irons, hair clippers and spray paint were not involved, instead the cats were given branded cat jackets. 

Warner Bros added to the story by launching a hotline for cat owners keen for their black cat to be involved.  The effectiveness of these cats as walking billboards in their own right is admittedly dubious but using the cats in what I presume is the world’s first ‘cat-vertising’ campaign has definitely created talkability amongst the gaming media.

It’s a great example of thinking outside the box and I wouldn’t be surprised if we see similar copycat versions; you could say this idea has legs…or maybe wings or…

By Alex Coulson on February 24th, 2009

Tags: Brand marketing, Default, Experiential marketing, Public relations