Following on from Lisa’s blog about The Barbie Experience, the goddess known as Barbie made her catwalk debut at New York Fashion Week last Saturday in celebration of her 50th birthday next month.

51 models strutted their stuff wearing outfits designed by a host of big names including Calvin Klein, Tommy Hilfiger, Donna Karan and Diane Von Furstenberg, some of which were more successful than others!  I think even Barbie would be hard pushed to get away with Patricia Field’s creation of a one-legged black and silver jumpsuit which didn’t leave much to Ken’s imagination.

But what of Ken?  Well, he was certainly not forgotten and also got his 30 seconds of catwalk glory as he strolled down the runway in a black velvet jacket with jeans.

The Barbie extravaganza now moves to London Fashion Week which opens on Friday where no doubt Mattel, makers of Barbie, will be hoping that her new career in modelling will make her cool again.

By Emma Vanspall on February 18th, 2009

Tags: Brand marketing, Fashion, Public relations, Synergy

Tweet