As a chocolate eating child of the 70s, I’ve always been a fan of KitKat‘s adverts. I suspect it’s the ‘Have a Break’ tagline, one of advertising’s most famous slogans. It innocently appeals to the procrastinator in us all. From the Dancing Pandas in the 80s to last year’s launch of the Senses range shamelessly plugged by Girls Aloud, the messaging has always been simple, impactful and memorable.

None more so than the launch of KitKat’s new website earlier this month; a neat idea to turn the increasing bombardment of brand messages, sponsor logos and digital clutter of 2009 on it’s head.

The aptly named www.thefirstworldwidewebsitewherenothinghappens.com does exactly what it says on the tin. No reams of text, video content or flash animation, the site somehow reminds me of the clutter free white England rugby shirts of old. I may not choose to frequent the website more than once or twice but it made me smile and I found it a welcome relief from messaging, pokes, tweeks, second or third lives, microblogging and whatever next threatens to saturate our virtual lives.

My favourite line on the website, and it won’t take you long to find, is at the bottom, ‘If you detect something happening (on this website), it’s probably a bug and we’ll try to fix it’. Joy. 

By Stephanie Branston on February 17th, 2009

Tags: Brand marketing, Digital marketing, Sponsorship, Viral Marketing, YouTube

Tweet