In a now infamous incident, during last week’s live coverage of the Everton v Liverpool FA Cup 4th round replay, ITV cut away to an ad break just before the end of extra time - with the result that while Everton were scoring the winning goal, the fans were watching…a Tic Tac ad. Oops. Cue irate viewers, ITV apology and acres of coverage. But rather more entertainingly, cue also a new Tic Tac film, with help from our friends at WCRS, which re-creates the Everton goal for the fans. TicTastic.

By Tim Crow on February 12th, 2009

Tags: Branded content, Digital marketing, FA Cup, Football, Football Sponsorship, ITV, Media, Television, Tic Tac, Viral Marketing, YouTube

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