David Beckham, like death and taxes, is one of life’s certainties – only he’s a marketing certainty. Just when we thought his move to California had calmed the media waters around Brand Beckham, he has bounced back with his potential move to AC Milan and return to the England squad.

Now that the BBC has announced a one-off screening of the Milan derby off the back of Beckham-mania, it has proved again that his is a star that has lost no gleam. Hats off to him and it proves that as a marketing icon he has always got one thing fundamentally right – doing his job on the pitch first.

By Dominic Curran on February 11th, 2009

Tags: BBC, David Beckham, Default, Football

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