The newspapers have been a bit depressing of late, but this morning I was greeted with a couple of early telephone calls which brought a smile to my face;  a smile of incredulity, a touch of embarrassment and, above all, delight.

Apparently I’m listed in The Times Power 100 as one of the most influential people in British sport. 

What an honour!  Especially when you look at the exalted company with which I’m mixing.  One of my callers pointed out that I come higher in the list than Tiger Woods which, I can see, I’m going to have a hard time living down.

Other names below me include Andrew Flintoff, Steven Gerrard and Zara Phillips.  So,  I agree with the venerable Kevin Eason and Patrick Kidd (who put the list together) that there will many hours of disagreement and debate when Times readers plough through the 100 names.

Needless to say I buy The Times every day (maybe that had something to do with it) and I think its sports pages are excellent.  And, before you all ask, no, there were no backhanders.

What a great way to start our 25th year in business – as on May 27 Synergy (Karen Earl Sponsorship that was) celebrates this landmark.

Maybe Kevin and Patrick were awarding points for those still standing after all this time!

By Karen Earl on January 21st, 2009

Tags: Media, Sponsorship, Sponsorship consultancy, Sponsorship consultants

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