Synergy has been shortlisted in the ‘Best Campaign featuring Sponsorship’ category at the MCCA Best Awards 2009, for Powerade’s sponsorship of Team GB and the Beijing 2008 Olympic Games.

The sponsorship, managed by Synergy on behalf of Powerade, was the focus of a fully-integrated campaign which was based around the concept of InnerGear - the brand’s core creative idea.  Synergy worked with Powerade and it’s other agencies to activate the campaign through-the-line, resulting in the brand enjoying it’s highest-ever levels of market share.

Winners will be announced at the MCCA Best Awards dinner which is being held at The Brewery on Chiswell Street on Thursday 5 March, so fingers crossed!

By Sara Wilson on January 19th, 2009

Tags: Beijing 2008, Brand marketing, Cycling, London 2012 sponsorship consultants, Olympic sponsorship consultants, Olympics, Synergy, Team GB