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Synergy wins Sponsorship Agency of the Year

8 December 2009: Synergy has been recognised as the UK’s leading sponsorship consultancy after being crowned Marketing’s Sponsorship Agency of the Year for 2009.

Synergy scooped the prestigious award in recognition of a highly successful 2009 in which the company, which this year celebrates its’ 25^th anniversary, has enjoyed a series of substantial new business wins including Betfair, Philips, Christophe Harbour and Bupa.

Tim Crow, CEO of Synergy said,

“We could not ask for a greater accolade from the industry in recognition of the quality of our people and our work. We’re absolutely thrilled. It’s particularly appropriate to have won this award whilst Synergy is celebrating its 25^th year in business.“

The judging panel was full of praise for Synergy’s global work and the way that the agency ‘has overcome the challenges of 2009 by winning new business and picking up a number of major awards’. 

Marketing’s Sponsorship Agency of the Year is the latest in a series of awards for Synergy in 2009 which includes the MCCA Award for Best Communication Campaign featuring Sponsorship, the Sport Industry Award for the Best Sponsorship of a Sport Event or Competition and The Hollis Award for Best Brand Sponsorship (all won for Powerade’s InnerGear Olympic campaign). In addition, Karen Earl, Founder and Chairman of Synergy was last month named the inaugural winner of the Businesswoman of the Year Award at the 2009 Sunday Times Sportswomen of the Year Awards, presented to the most inspirational woman running a business within the sports industry.

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For further information

Stephanie Branston, Director of Communications

T: + 44 (0) 20 3128 6808 / + 44 (0) 7747 038 114

E: stephanie.branston@synergy-sponsorship.com

About Synergy

Synergy (www.synergy-sponsorship.com) is a multidisciplinary specialist sponsorship consultancy founded in 1984, which guides brands from strategy to delivery and counts Aviva, Ballantine’s, Betfair, Bupa, Chivas Regal, Christophe Harbour, Coca-Cola, Guinness, Jameson, the NFL, Powerade, Schweppes and RBS among its clients. Synergy is part of Engine (www.theenginegroup.com).

About Engine

Engine is the UK’s largest and fastest growing independent communications company. Engine employs more than 600 people, containing a family of best in class communications businesses serving the consumer market, the corporate market and the public sector. Engine is an employee-owned business, with one in five staff owning shares in the company. For more information, visit: www.theenginegroup.com

By Synergy on December 8th, 2009

Tags: Press Clipping

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2009 is turning into a vintage year for Synergy: having already landed a raft of awards during our 25th anniversary, we’ve now added arguably the most prestigious of them all by scooping Marketing magazine’s 2009 Sponsorship Agency of the Year award.

Congratulations Synergists, thank you to the Marketing panel, and most of all a big thank you to our clients for your support.

By Dominic Curran on December 8th, 2009

Tags: Sponsorship, Synergy

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So, the draw for the 2010 FIFA World Cup™ finals is almost upon us. At 5pm GMT today in Cape Town, Sepp Blatter, Charlize Theron (yes, really) and co will select the teams from the four designated pots that will make up Groups A – H next summer in South Africa.

But what does it all really mean to the brands, the fans and to FIFA’s flagship?

From a brand perspective there are no surprises in terms of the major head-to-heads we’ll be seeing: Nike managed to comprehensively crash adidas’s party in Germany at the last World Cup, with Joga Bonito stealing adi’s ball from its own back yard. What about 2010, though? As the first World Cup to take place on the African continent, will the joy, enthusiasm and raw power that characterise African football play into Nike’s hands, or, as kit supplier to 11 of the 32 teams, including hosts South Africa (versus Nike’s 10), do adidas have something else in their locker? Although if anyone understands African football, it’s Puma. Together with reigining champions Italy, Puma supplies four of the continent’s six nations: the brand’s use of its African assets in Africa’s World Cup will be interesting to track.

So what about the draw itself? Whilst Portugal and France’s poor qualifying records have upped the ante on any prospective Group of Death, all we can do at this stage is wait and speculate. For sponsors, a killer draw may represent a challenge, for others an opportunity: big Group Stage fixtures in the diary drive scale and anticipation and allow for advanced planning…but also affect permutations in the Knockout Stage. From a fan perspective, no one wants a Group of Death – but who imagined they’d see France getting ‘Senegalled’ back in 2002? Whether it’s the relief of a dream Group, the agony of the worst draw imaginable, or the buzz of a being drawn against a historic or local rival, this will be THE big global sports story of the next few days no matter what happens today.

What about FIFA? After a 2006 tournament remembered for Zidane’s madness, rather than his magic, a sticky tie here or there is likely go down pretty well with the organisers, adding to the colour and vibrancy already imbued by hosts South Africa. And, as a prelude to Samba Football going home at the 2014 FIFA World Cup™ in Brazil, the 2010 draw is a critical moment in FIFA’s perennial brand and business rivalry with UEFA and its titans, the Champions League and the European Football Championships.

By Jonathan Izzard on December 4th, 2009

Tags: Default, Football, Football Sponsorship, Synergy, World Cup

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